|Policy
Finding new and innovative ways to connect creators, artists, and fans has always been a part of our DNA. That effort took on a new and critical resonance in the face of Covid-19. While the global pandemic disrupted our lives, families, and large swaths of the economy, performers and creators faced a unique challenge to…
Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on…
SiriusXM, Pandora and Stitcher are celebrating Asian American and Pacific Islander Heritage Month with programming across music, entertainment, politics, and sports, as well as spotlighting leaders and changemakers in the community. Tune into specials across SiriusXM channels, including 88rising Radio (ch.305), the first all-Asian, multi-genre music radio channel available across the U.S. Pandora launched a complimentary mixtape, 88rising Radio on Pandora, featuring Asian American artists curated by the trailblazing Asian music label as well as exclusive artist audio messages. And Stitcher’s Earwolf comedy network welcomes comedian Jenny Yang and Top Chef’s Katsuji Tanabe on Spanish Aqui Presents. Click here for the full lineup.
TikTok, SiriusXM, and Pandora are joining forces on new and innovative content curated specifically for each platform’s loyal fans. This summer, SiriusXM will launch TikTok Radio, a full-time music channel presented by TikTok creators, tastemakers, and DJs showcasing trending music and stories behind the songs. Launched this week, Pandora’s TikTok Tastemakers is a series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections, starting with Bella Poarch. Listeners can also stream Pandora’s TikTok Hits Playlist. Learn more and start listening!
Marvel Entertainment and SiriusXM have launched their first original scripted podcast series, Marvel’s Wastelanders: Old Man Star-Lord. The first two episodes will be available starting June 1 on the SiriusXM app, Pandora, Stitcher, and all major podcast platforms. The 10-episode series will be released weekly, kicking off Season 1 of Marvel and SiriusXM’s multi-part Marvel’s Wastelanders podcast series, which will feature other Marvel heroes, including Old Man Wolverine, Old Man Hawkeye, and Grey Widow. Watch the trailer and check out SiriusXM’s Stars (Ch. 109) Town Hall with the cast!
The SiriusXM, Pandora, and Stitcher advertising organizations are now SXM Media. The new group will create a unified sales team powering the audio advertising experience across our three iconic listening platforms, which represent the best in live radio, streaming music, and podcasting. With a reach of 150 million listeners, SXM Media gives brands, creators, and publishers access to the largest digital audio advertising platform in North America. SXM Media will also serve as the exclusive advertising and sales representative for other platforms and podcasters. Read more on the announcement here.
Listen to important conversations on mental health & wellness during Mental Health Awareness Month. SiriusXM channels will be hosting essential discussions and specials focusing on eradicating the stigma surrounding mental wellness, the importance of asking for help, tips for self-care, and more. And Pandora is promoting podcasts aimed at having invaluable conversations about mental health, as well as offering tips on feeling your best, including podcasts with celebrity hosts like The Big Bang Theory’s Miyam Bialik, professional psychiatrists, yoga instructors, and more.
For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled…
SiriusXM announced new limited-engagement channels and specialty programming as a part of SiriusXM Celebrates Black History Month, beginning today, through March 1. Limited-engagement channels, saluting powerful, pioneering Black artists, Aretha Franklin, Jimi Hendrix, Miles Davis, and recognizing the sounds and artists from legendary record label, Motown, will be available throughout the month of February on the…
SiriusXM today announced that Chief Executive Officer, James E. Meyer, intends to retire on December 31, 2020. Upon Mr. Meyer’s retirement, Jennifer C. Witz, President, Sales, Marketing and Operations, will become the Company’s new Chief Executive Officer. Gregory B. Maffei, Chairman of the Board of Directors of Sirius XM Holdings Inc. stated, “On behalf of…
SiriusXM + Pandora joined the National Independent Venue Association and US music industry leaders in a letter urging Congress to support the RESTART Act, which would tailor PPP to work for shuttered businesses that have no revenue, high overhead and no clear timeline for reopening in the wake of the Covid-19 pandemic. Independent music venues…
In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among…
Leading music streaming and tech companies Amazon Music, Facebook, SiriusXM and Pandora, Spotify, TIDAL, and YouTube Music have announced today they are contributing to COVID-19 Relief Fund affiliated charitable foundation MusiCares®, to support music industry workers in need. The COVID-19 Relief Fund was established to provide monetary support to the thousands of music creators and industry professionals…
Members and staff of the Congressional Black Caucus were invited to attend a fireside chat with SiriusXM Urban View Host, Joe Madison. Over 80 people attended the evening event on Thursday, February 6th in the SiriusXM Washington DC office to celebrate Black History month with an intimate conversation about their experience on Capitol Hill, the…