Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on Pandora, reach new audiences, and grow their fan base.
One of AMP’s most popular features, Artist Audio Messages, which enables artists to communicate directly with their fans on Pandora via personalized audio messages, has now driven over 12 billion listener impressions. Thousands of artists across dozens of genres have used Artist Audio Messages to drop new singles with personal commentary, promote albums and tours, or simply share their thoughts and musings with their fans on Pandora in their own voice.
Following in the spirit of trailblazing features like Artist Audio Messages, Pandora Stories, and Pandora for Podcasters, AMP today introduced Track Reporting, providing creators with even deeper insights into their tracks’ performance on Pandora, the ways that listeners are discovering and engaging with them, and how Pandora playlists, stations, and features can not only help increase streams, but create new fans.