Sway Calloway has been known to be one of the most well-respected hip-hop journalists and radio personalities to ever do it. Now, he’s taking his efforts to the next level: a whole festival under his name. For the first time, he will be teaming up with his home team SiriusXM and Pandora to launch the inaugural Sway Fest 2019.
Pandora today announced a new integration with Instagram that will allow users to share to their Instagram Story their favorite music and podcasts.
Audio entertainment giant SiriusXM, the home of Howard Stern, on Tuesday reported continued growth in its satellite radio and Pandora subscribers.
Pandora has launched an in-house digital consultancy called Studio Resonate. Studio Resonate provides advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / mobile experiences, and live activations.
Pandora’s integration with new owner SiriusXM continues today, as the music streaming service will now benefit from the numerous SiriusXM guests and artists who come through its New York studios on a regular basis. Now, those guests’ interviews will contribute to Pandora Stories — the recently launched product that combines music and podcasts in a new format.
Pandora Premium is our everything bagel, our first-class cabin, our Wonka golden ticket to millions of songs and thousands of podcasts you can listen to however and whenever you want. And now we’re making all of Pandora’s Premium features even more accessible for students and members of the military with our new discounted Pandora Student and Pandora Military Plans.
Oakland-based music streaming platform Pandora has had an office in Atlanta’s Atlantic Station for the past 10 years, and, recently, the company announced plans to expand to another building in Midtown.
More changes are coming to Pandora, following the $3.5 billion acquisition by SiriusXM last year. The company today launched a new station called Pandora NOW, powered by Pandora listener data, which is available across both Pandora and SiriusXM. On Pandora, the new experience will appear as an interactive station and playlist, while SiriusXM subscribers will be able to access Pandora NOW on Channel 3.
Temperatures may still be chilly, but Pandora is ringing in spring with the latest seasonal installment of its “Sound On” brand campaign, meant to help listeners “discover the unique sounds that transport them from winter hibernation to spring exploration.” The multichannel campaign will run in six markets for 12 weeks, and includes outdoor murals, music festival activations and more. And it will feature an A-list slate of artists like Jonas Brothers, Maren Morris, Bebe Rexha, Khalid, 2 Chainz, John Legend and Becky G.
Pandora is giving listeners more control over what songs their customized radio stations play with a new feature called Pandora Modes. Pandora’s classic algorithm has long chosen what plays when you start up a new artist station, but these alternative modes let you switch to other types of curation for different experiences. Modes work better the more you interact with the service while listening. Every thumbs-up or down on a song further informs what tracks Pandora will send your way.