Capitol Hill Soundtrack May 2021
SiriusXM, Pandora and Stitcher are celebrating Asian American and Pacific Islander Heritage Month with programming across music, entertainment, politics, and sports, as well as spotlighting leaders and changemakers in the community. Tune into specials across SiriusXM channels, including 88rising Radio (ch.305), the first all-Asian, multi-genre music radio channel available across the U.S. Pandora launched a complimentary mixtape, 88rising Radio on Pandora, featuring Asian American artists curated by the trailblazing Asian music label as well as exclusive artist audio messages. And Stitcher’s Earwolf comedy network welcomes comedian Jenny Yang and Top Chef’s Katsuji Tanabe on Spanish Aqui Presents. Click here for the full lineup.
TikTok, SiriusXM, and Pandora are joining forces on new and innovative content curated specifically for each platform’s loyal fans. This summer, SiriusXM will launch TikTok Radio, a full-time music channel presented by TikTok creators, tastemakers, and DJs showcasing trending music and stories behind the songs. Launched this week, Pandora’s TikTok Tastemakers is a series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections, starting with Bella Poarch. Listeners can also stream Pandora’s TikTok Hits Playlist. Learn more and start listening!
Marvel Entertainment and SiriusXM have launched their first original scripted podcast series, Marvel’s Wastelanders: Old Man Star-Lord. The first two episodes will be available starting June 1 on the SiriusXM app, Pandora, Stitcher, and all major podcast platforms. The 10-episode series will be released weekly, kicking off Season 1 of Marvel and SiriusXM’s multi-part Marvel’s Wastelanders podcast series, which will feature other Marvel heroes, including Old Man Wolverine, Old Man Hawkeye, and Grey Widow. Watch the trailer and check out SiriusXM’s Stars (Ch. 109) Town Hall with the cast!
The SiriusXM, Pandora, and Stitcher advertising organizations are now SXM Media. The new group will create a unified sales team powering the audio advertising experience across our three iconic listening platforms, which represent the best in live radio, streaming music, and podcasting. With a reach of 150 million listeners, SXM Media gives brands, creators, and publishers access to the largest digital audio advertising platform in North America. SXM Media will also serve as the exclusive advertising and sales representative for other platforms and podcasters. Read more on the announcement here.
Listen to important conversations on mental health & wellness during Mental Health Awareness Month. SiriusXM channels will be hosting essential discussions and specials focusing on eradicating the stigma surrounding mental wellness, the importance of asking for help, tips for self-care, and more. And Pandora is promoting podcasts aimed at having invaluable conversations about mental health, as well as offering tips on feeling your best, including podcasts with celebrity hosts like The Big Bang Theory’s Miyam Bialik, professional psychiatrists, yoga instructors, and more.
