|Policy
SiriusXM recently set up shop in Hollywood, building studios and their own venue for intimate live shows, “The Garage,” in a Hollywood high rise. To celebrate their expansion in L.A., the satellite radio behemoth, which now carries more than 100,000,000 subscribers and listeners after their merger with streaming service Pandora, held a series of special events around L.A.
Sway Calloway has been known to be one of the most well-respected hip-hop journalists and radio personalities to ever do it. Now, he’s taking his efforts to the next level: a whole festival under his name. For the first time, he will be teaming up with his home team SiriusXM and Pandora to launch the inaugural Sway Fest 2019.
Pandora is stepping up its outreach to country music fans with a new “digital country music festival” campaign that will feature concerts, station takeovers and other exclusive content, all as part of an effort to grow what is already the service’s second biggest genre audience and, of course, to attract more paid subscribers.
The rocker-turned-digital music executive talks about his musical roots and his plans to be a “stabilizing force” for his new company.
The show, “Springsteen on Broadway,” will run five nights a week, Tuesday to Saturday, at the Walter Kerr, the rose-and-gold-decorated jewel box on West 48th Street that last housed the short-lived “Amélie: A New Musical.”
BIG SEAN, MACHINE GUN KELLY, NOAH CYRUS and STARLEY will topline PANDORA’s SOUNDS LIKE YOU SUMMER concert at the L.A. MEMORIAL COLISEUM on JULY 29th. There will also be special performances by hosts JACK & JACK and sets by DJ MUSTARD.
A New York Hip Hop icon and two of the city’s up-and-coming emcees are taking part in Pandora’s “Sounds Like You: NYC” event.
With recent speculation about Spotify soon going public (without an IPO) and the belated launch of Pandora Premium, the music streaming space is increasingly nearing both maturity and saturation.
Pandora-owned ticketing company Ticketfly has partnered with fan-to-fan ticket exchange platform Lyte in an attempt to take on the giants of the secondary ticketing sector and beat the scalpers.