|Policy
When you oversee 19 sports stations, radio programming is a daily challenge. During a pandemic, it can become like throwing a no-hitter, scoring a hat trick and winning a NASCAR race all in one.
Just ask Steve Cohen, SiriusXM’s senior vice president for sports, whose company broadcasts everything from baseball to hockey to soccer to football to golf to, well, you get the idea.
SiriusXM is offering an exceptional week of programming for Super Bowl LIV in Miami Beach, including multiple live broadcasts of the game in seven languages, a dedicated Super Bowl LIV pop-up channel, plus a wide-ranging mix of sports, entertainment and music programming that will connect listeners with many of today’s biggest stars.
Now you can listen to the same songs LeBron James does before a big game. SiriusXM and sports content brand UNINTERRUPTED are teaming up to create athlete-curated playlists available exclusively for Pandora listeners, according to a press release.