Now you can listen to the same songs LeBron James does before a big game. SiriusXM and sports content brand UNINTERRUPTED are teaming up to create athlete-curated playlists available exclusively for Pandora listeners, according to a press release.
Wendy’s executives are on a mission to elevate the consumer experience of the brand. That’s why, last fall, it teamed up with Pandora to create personalized playlists for its restaurants based off consumer data.
On average, between 60% and 73% of all data within an organization doesn’t get used for analytics, according to a 2016 survey by Forrester. The same report also stated that “the potential of most data lies dormant.”
Playlist professionals have replaced radio DJs as the new power brokers, as streaming services’ ready-made song lists become hitmakers.