For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled…
SiriusXM Adds 174,000 Satellite Radio, 64,000 Pandora Subs in Second Quarter
Hollywood Reporter
Georg Szalai
Audio entertainment giant SiriusXM, the home of Howard Stern, on Tuesday reported continued growth in its satellite radio and Pandora subscribers.
The Spectacular Existential Crisis of Pandora
Rolling Stone
Amy X. Wang
By the time Roger Lynch took over as the company’s fourth CEO in four years, the chances of rising from the ashes were slim. “Everyone wants to feel like they’re on a winning team, and employees really loved the company but felt like it was losing,” Lynch tells Rolling Stonenow, almost exactly one year after he…
Here’s Why SiriusXM is Purchasing Pandora for $3.5 billion
AdAge
George P. Slefo
SiriusXM said Monday that it is acquiring Pandora in a $3.5 billion deal that aims to create an all-encompassing digital audio offering that will reach some 100 million users in their vehicles, in homes and on mobile devices. During a call with investors this morning, Jim Meyer, chief executive at SiriusXM, said many potential new…
Halfway Through 2018, Streaming’s Continued Growth Defies Mathematical Trends
Billboard
Ed Christman
In the first half of 2018, overall on-demand streaming increased 41.7 percent to reach 403.5 billion U.S. streams, according to Nielsen Music. That growth defies mathematical trends, which dictate that, as a base enlarges, it becomes harder to achieve a bigger percentage growth than in preceding time periods.
Pandora Picks Up The Pace On Programmatic
AdExchanger
Alison Weissbrot
After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market.
Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong
Billboard
Ed Christman
Consumers are flocking to music, with streaming becoming the preferred channel of choice. The latest study from Nielsen Music shows 90 percent of the population listens to music and that, on average, they do so 32.1 hours a week.
New Pandora CEO Roger Lynch On the Future of On-Demand Subscriptions & Taking On Radio
Billboard
Robert Levine
Pandora just entered the on-demand music subscription business, but the Oakland, Calif.-based company has been streaming songs for almost as long as Apple’s iTunes Store has been selling them.
It’s a streaming world
VICE News
Noah Kulwin
Streaming services accounted for 51 percent of total U.S. music revenue in 2016 — about $3.9 billion — from a mix of paid subscription services (Spotify Premium, Apple Music), ad-supported services (free Spotify, YouTube), and internet radio (Pandora).
Pandora Just Released Its Spotify Killer, And It’s Surprisingly Impressive
Fast Company
John Paul Titlow
Now the app has a new trick: Its brand-new on-demand music subscription tier, built to rival Spotify and Apple Music, is layered seamlessly on top of its famous people-and-data-powered playlisting engine. Pandora Premium is here.