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Halfway Through 2018, Streaming’s Continued Growth Defies Mathematical Trends

Billboard
Ed Christman

July 25, 2018

In the first half of 2018, overall on-demand streaming increased 41.7 percent to reach 403.5 billion U.S. streams, according to Nielsen Music. That growth defies mathematical trends, which dictate that, as a base enlarges, it becomes harder to achieve a bigger percentage growth than in preceding time periods.

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Digital Radio, Digital Streaming, Music, On-Demand Streaming

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