For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled…
SiriusXM to Acquire Stitcher
Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales
SiriusXM
SiriusXM
SiriusXM, the leading audio entertainment company in the U.S., announced today that it has entered an agreement with The E.W. Scripps Company (NASDAQ: SSP) to acquire Stitcher, a pioneer in podcast production, distribution, and ad sales. The transaction will advance and deepen SiriusXM’s position in podcasting, the fastest-growing sector in the audio entertainment ecosystem. With…
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads
ADWEEK
Christopher Heine
Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views.
Facebook Offers Hundreds of Millions of Dollars for Music Rights
Bloomberg
Lucas Shaw & Sarah Frier
Facebook Inc. is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.
Shorter Ads Are Taking Over Digital, Right? Not So Fast, Says Pandora
ADWEEK
Adweek staff
While shorter ads have been all the rage on digital platforms recently, that narrative appears to be a little more nuanced with Pandora.
Pandora Taps Oracle to Track Effectiveness of Ads
AdAge
Will Jarvis
Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its ads, a move that follows the lead of social media platforms like Snap and Facebook.
Pandora launches music genre sponsorships for advertisers in Australian market
Mumbrella
Zoe Samios
Australian advertisers can now connect with Pandora listeners by genre, through a curated ‘music moments’ sponsorship offering.
Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots
ADWEEK
Marty Swant
Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?
FastForward 2017: Making Sense Of A Data-Driven Music Industry Culture
Forbes
Cherie Hu
How can the music industry make the most of what comes next? Such was the premise of the second installment of FastForward, a music conference aimed at under-35s that took place on February 23 and 24, 2017.