|Policy
SiriusXM, Pandora and Howard Stern announced that Howard Stern: 19 from 2019 — a curated showcase of selections from The Howard Stern Show’s unparalleled, world-class interviews — will be available as a podcast series on Pandora, the most popular audio streaming App in the U.S.
Pandora today announced a new integration with Instagram that will allow users to share to their Instagram Story their favorite music and podcasts.
Pandora’s integration with new owner SiriusXM continues today, as the music streaming service will now benefit from the numerous SiriusXM guests and artists who come through its New York studios on a regular basis. Now, those guests’ interviews will contribute to Pandora Stories — the recently launched product that combines music and podcasts in a new format.
Music streamer Pandora launched “Pandora Stories” on Tuesday morning, as a way to bring artists closer to their fans through storytelling and music. The feature kick-off with top talent including Daddy Yankee, John Legend, Perry Farrell, Lauren Alaina, Wes Anderson’s music supervisor Randall Poster and Amy Winehouse collaborator and Dap-Kings guitarist Tommy Brenneck, telling stories podcast style tied-in with a playlist of personally selected hits.
Last month, Pandora announced it would soon be bringing its “Genome” technology to a new space outside of music: it would leverage a similar classification system to make podcast recommendations, too. Initially, the feature was only available to select users on mobile devices, ahead of a broader public launch. Today, Pandora says its Podcast Genome Project has gone live for all users.
There are well over 500,000 podcasts in the world, covering everything from ABBA to zoology. They’ve reached such a saturation point, in fact, that there’s almost certainly a podcast out there that’s perfectly attuned to your interests—and no great way to find it. Streaming radio veteran Pandora thinks it has a solution in—what else, in 2018—an algorithm. Its Podcast Genome Project, first announced nearly a year ago, launches Tuesday in beta.
For years, Pandora has been breaking down songs into all sorts of different characteristics in order to personalize listening experiences to each user, and now it’s applying that treatment to podcasts.