For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled…
SiriusXM to Acquire Stitcher
Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales
SiriusXM
SiriusXM
SiriusXM, the leading audio entertainment company in the U.S., announced today that it has entered an agreement with The E.W. Scripps Company (NASDAQ: SSP) to acquire Stitcher, a pioneer in podcast production, distribution, and ad sales. The transaction will advance and deepen SiriusXM’s position in podcasting, the fastest-growing sector in the audio entertainment ecosystem. With…
Pandora Launches In-House Digital Consultancy, Studio Resonate
Music Business Worldwide
Murray Stassen
Pandora has launched an in-house digital consultancy called Studio Resonate. Studio Resonate provides advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / mobile experiences, and live activations.
Pandora Picks Up The Pace On Programmatic
AdExchanger
Alison Weissbrot
After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market.
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads
ADWEEK
Christopher Heine
Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views.
Shorter Ads Are Taking Over Digital, Right? Not So Fast, Says Pandora
ADWEEK
Adweek staff
While shorter ads have been all the rage on digital platforms recently, that narrative appears to be a little more nuanced with Pandora.
Pandora Taps Oracle to Track Effectiveness of Ads
AdAge
Will Jarvis
Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its ads, a move that follows the lead of social media platforms like Snap and Facebook.
Pandora launches music genre sponsorships for advertisers in Australian market
Mumbrella
Zoe Samios
Australian advertisers can now connect with Pandora listeners by genre, through a curated ‘music moments’ sponsorship offering.
Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots
ADWEEK
Marty Swant
Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?
Pandora Names New CFO: Naveen Chopra
Billboard
Billboard Staff
Pandora Media today announced the appointment of Naveen Chopra as the Company’s chief financial officer, effective Feb. 28, 2017.