Finding new and innovative ways to connect creators, artists, and fans has always been a part of our DNA. That effort took on a new and critical resonance in the face of Covid-19. While the global pandemic disrupted our lives, families, and large swaths of the economy, performers and creators faced a unique challenge to…
AMP’s New Track Reporting Feature Gives Artists Even Deeper Insights on Their Pandora Spins
One of AMP’s most popular features, Artist Audio Messages, has now driven over 12 billion listener impressions.
Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on…
Pandora’s Artist Marketing Platform Hits 1 Billion Impressions
Variety
Jem Aswad
The program (AMP), one of the first of its kind in the streaming world and a frequent talking point from recently departed company co-founder and former CEO Tim Westergren, enables artists to learn about their audience via listener data and make better decisions about where to advertise or tour.