Temperatures may still be chilly, but Pandora is ringing in spring with the latest seasonal installment of its “Sound On” brand campaign, meant to help listeners “discover the unique sounds that transport them from winter hibernation to spring exploration.” The multichannel campaign will run in six markets for 12 weeks, and includes outdoor murals, music festival activations and more. And it will feature an A-list slate of artists like Jonas Brothers, Maren Morris, Bebe Rexha, Khalid, 2 Chainz, John Legend and Becky G.
Pandora’s ‘Sound On Spring’ Campaign Features Jonas Brothers, Maren Morris
Billboard
Tatiana Cirisano