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Inside Pandora’s Quest to Take on Spotify, Apple Music & Amazon

Billboard
Robert Levine

January 19, 2017

As the lights of the strip ­glimmer below, Pandora co-founder/CEO Tim Westergren stands before two dozen advertising executives in a 61st floor suite in the Cosmopolitan of Las Vegas. It’s the first day of 2017’s Consumer Electronics Show (CES), and he’s pitching Pandora’s new direction.

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Audio Advertising, Music Industry, Pandora, Streaming Subscriptions

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