Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on…
Music Discovery Is Entering New Age, With Streaming at the Helm
Russ Crupnick, Managing Partner of MusicWatch, breaks down new survey results on the power of streaming services in music discovery
This guest column was originally published by Billboard on 6/15/21 MusicWatch’s latest project on music discovery surveyed 1000 music listeners in the US, covering their music listening habits and topics around the discovery experience. For generations, radio, retail and recommendations drove music discovery. These “3 R’s” helped to create awareness of new music; curated by…
You Make the Song, We’ll Match It
At SiriusXM and Pandora, we’ve always believed that the energy and passion that creators put into making music should be matched by our efforts to deliver their music to our listeners, whether they be long-time fans or recent converts. Beginning with our unique programs, stations, and playlists aimed at driving listener discovery, our mission has…
Celebrate Black Music Month on SiriusXM, Pandora, and Stitcher
Honor the impact of Black artists with exclusive music channels, streaming stations, and an original podcast
SiriusXM, Pandora and Stitcher today announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming in honor of June’s Black Music Month. SiriusXM will kick-off Black Music Month with two channels saluting groundbreaking Black artists with The 2PAC Channel and The Prince Channel. SiriusXM has collaborated with these iconic…
TikTok and SiriusXM to Create Exclusive Audio Experiences including SiriusXM Music Channel and Pandora Playlists
TikTok, SiriusXM and Pandora today announced they are joining forces on the rollout of new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow TikTok, SiriusXM, and Pandora to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and…
Honor the Asian American & Pacific Islander experience on SiriusXM, Pandora & Stitcher
In honor of May’s Asian American and Pacific Islander Heritage Month (AAPIHM), SiriusXM, Pandora and Stitcher will feature a range of programming across music, entertainment, politics and sports that celebrates the rich AAPI culture, traditions and history, while spotlighting leaders and change-makers within the community. SiriusXM’s 88rising Radio (ch.305), the first all-Asian, multi-genre music radio…
‘Stand for Sonic Diversity’ Pledge Aims for BIPOC Talent to Make Up 50% of Ad Voices
With support from SiriusXM, Pandora and Stitcher, Studio Resonate confronts the 'sonic color line'
AdWeek
Shannon Miller
“The sonic color line” is a phrase coined in a 2016 book of the same title, in which Binghamton University professor Jennifer Lynn Stoever examines how race shapes the audio we consume each day, from our favorite streaming shows to the advertising that airs between songs. She described a hierarchal divide created by industry standards…
SLAM Radio, the nation’s first student-run Sirius XM station, is in Little Havana
Miami Herald
Michelle Kaufman
Nestled in the heart of Little Havana, just a few blocks from Marlins Park, is one of the most unique radio stations in America. SLAM Radio is the first and only satellite radio station in the nation run by high school students. Broadcasting on Sirius XM-Channel 145, SLAM is on air 24 hours a day,…
‘It’s Up to You’: Ad campaign to encourage coronavirus vaccination gets underway
Pandora joins campaign, overseen by the Ad Council, billed as one of the largest public education efforts in U.S. history
For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled…
Mechanical Licensing Collective’s $424.4 Million Unmatched Royalty Collection Highlights Music Modernization Act’s Limited Liability Compromise
IP Watchdog
Steve Brachmann
On February 16, the Mechanical Licensing Collective (MLC) – a nonprofit organization designated by the U.S. Copyright Office to administer blanket mechanical licenses to eligible streaming and download services in the United States –announced that it had received a total of $424.4 million in unmatched royalties accrued by 20 digital service providers (DSPs), including Spotify and…