As a company devoted to offering the best in audio entertainment, we understand no two listeners are the same: Some people want to listen to Top 40 hits before checking in with Howard Stern for laughs, while others may be in an Escape to Margaritaville mood before switching to Kids Place Live radio for a…
AudioID – Using a Privacy-Centric Approach to Empower Listeners and Customers
The modern media marketplace is a marvel – with the tap of your smartphone you can listen to every song ever recorded by your favorite artists, livestream events from half a world away, and listen to your favorite podcasts wherever you are. Fan choice has defined the modern media landscape and platforms have delivered, creating…
“It’s in our company DNA” – SiriusXM’s Commitment to Public Safety
When a blizzard earlier this month trapped Senator Tim Kaine (D, Va.) along with thousands of other drivers on Interstate 95 for more than a day, it was SiriusXM’s “Little Steven’s Underground Garage” channel that helped him stay awake and weather the 27-hour ordeal (along with a single orange and bottle of Dr. Pepper). While…
Supporting Funny Business: How SiriusXM’s Connection to Comedians Keeps the Laughs Coming
Greg Warren knows the value of a good laugh. The successful long-time stand-up comedian has spent years honing his craft, from appearances on the “Late Late Show” or Comedy Central’s “Premium Blend,” to countless sets at comedy clubs across the country. His love of comedy is one of the reasons he’s an outspoken fan of…
Save Our Spins: How SiriusXM and Pandora are Combatting Streaming Fraud
Twenty years ago, piracy was an existential threat to the music industry. Illegal download sites were at their peak, creators were seeing royalty payments plummet, and the question facing everyone was how the industry would compel fans to pay for music again. Enter streaming music companies like Pandora, which flipped piracy on its head by…
All Things Go Festival Unveils Creator Summit Lineup
The 2021 All Things Go Music Festival — with headliners Haim, Charli XCX, St Vincent along with Girl in Red, Soccer Mommy and more — have announced their All Things Go Creator Summit, to be held on Friday, October 15th, the day before the actual festival, at Eaton Hotel in Washington, DC. Presented by Pandora and…
What’s Your Discovery Mode?
As music and podcast fans, we’re used to asking the question, “Have you heard …” about the latest viral sensation, whether it’s a hit song from Olivia Rodrigo, a new venture from Kevin Hart, or the most recent true-crime phenomenon following in the footsteps of My Favorite Murder. It’s natural; after all, with access to…
Connecting Artists and Fans in a Socially Distanced World
Finding new and innovative ways to connect creators, artists, and fans has always been a part of our DNA. That effort took on a new and critical resonance in the face of Covid-19. While the global pandemic disrupted our lives, families, and large swaths of the economy, performers and creators faced a unique challenge to…
AMP’s New Track Reporting Feature Gives Artists Even Deeper Insights on Their Pandora Spins
One of AMP’s most popular features, Artist Audio Messages, has now driven over 12 billion listener impressions.
Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on…
Music Discovery Is Entering New Age, With Streaming at the Helm
Russ Crupnick, Managing Partner of MusicWatch, breaks down new survey results on the power of streaming services in music discovery
This guest column was originally published by Billboard on 6/15/21 MusicWatch’s latest project on music discovery surveyed 1000 music listeners in the US, covering their music listening habits and topics around the discovery experience. For generations, radio, retail and recommendations drove music discovery. These “3 R’s” helped to create awareness of new music; curated by…