As music and podcast fans, we’re used to asking the question, “Have you heard …” about the latest viral sensation, whether it’s a hit song from Olivia Rodrigo, a new venture from Kevin Hart, or the most recent true-crime phenomenon following in the footsteps of My Favorite Murder. It’s natural; after all, with access to…
Connecting Artists and Fans in a Socially Distanced World
Finding new and innovative ways to connect creators, artists, and fans has always been a part of our DNA. That effort took on a new and critical resonance in the face of Covid-19. While the global pandemic disrupted our lives, families, and large swaths of the economy, performers and creators faced a unique challenge to…
AMP’s New Track Reporting Feature Gives Artists Even Deeper Insights on Their Pandora Spins
One of AMP’s most popular features, Artist Audio Messages, has now driven over 12 billion listener impressions.
Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on…
Music Discovery Is Entering New Age, With Streaming at the Helm
Russ Crupnick, Managing Partner of MusicWatch, breaks down new survey results on the power of streaming services in music discovery
This guest column was originally published by Billboard on 6/15/21 MusicWatch’s latest project on music discovery surveyed 1000 music listeners in the US, covering their music listening habits and topics around the discovery experience. For generations, radio, retail and recommendations drove music discovery. These “3 R’s” helped to create awareness of new music; curated by…
You Make the Song, We’ll Match It
At SiriusXM and Pandora, we’ve always believed that the energy and passion that creators put into making music should be matched by our efforts to deliver their music to our listeners, whether they be long-time fans or recent converts. Beginning with our unique programs, stations, and playlists aimed at driving listener discovery, our mission has…
Celebrate Black Music Month on SiriusXM, Pandora, and Stitcher
Honor the impact of Black artists with exclusive music channels, streaming stations, and an original podcast
SiriusXM, Pandora and Stitcher today announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming in honor of June’s Black Music Month. SiriusXM will kick-off Black Music Month with two channels saluting groundbreaking Black artists with The 2PAC Channel and The Prince Channel. SiriusXM has collaborated with these iconic…
TikTok and SiriusXM to Create Exclusive Audio Experiences including SiriusXM Music Channel and Pandora Playlists
TikTok, SiriusXM and Pandora today announced they are joining forces on the rollout of new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow TikTok, SiriusXM, and Pandora to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and…
Honor the Asian American & Pacific Islander experience on SiriusXM, Pandora & Stitcher
In honor of May’s Asian American and Pacific Islander Heritage Month (AAPIHM), SiriusXM, Pandora and Stitcher will feature a range of programming across music, entertainment, politics and sports that celebrates the rich AAPI culture, traditions and history, while spotlighting leaders and change-makers within the community. SiriusXM’s 88rising Radio (ch.305), the first all-Asian, multi-genre music radio…
‘Stand for Sonic Diversity’ Pledge Aims for BIPOC Talent to Make Up 50% of Ad Voices
With support from SiriusXM, Pandora and Stitcher, Studio Resonate confronts the 'sonic color line'
AdWeek
Shannon Miller
“The sonic color line” is a phrase coined in a 2016 book of the same title, in which Binghamton University professor Jennifer Lynn Stoever examines how race shapes the audio we consume each day, from our favorite streaming shows to the advertising that airs between songs. She described a hierarchal divide created by industry standards…
SLAM Radio, the nation’s first student-run Sirius XM station, is in Little Havana
Miami Herald
Michelle Kaufman
Nestled in the heart of Little Havana, just a few blocks from Marlins Park, is one of the most unique radio stations in America. SLAM Radio is the first and only satellite radio station in the nation run by high school students. Broadcasting on Sirius XM-Channel 145, SLAM is on air 24 hours a day,…