As a company devoted to offering the best in audio entertainment, we understand no two listeners are the same: Some people want to listen to Top 40 hits before checking in with Howard Stern for laughs, while others may be in an Escape to Margaritaville mood before switching to Kids Place Live radio for a family singalong during a road trip.
Whatever you’re in the mood for, SiriusXM has it. It’s not only what fans want, but we believe that providing a diverse range of viewpoints and content is important for our promoting a broader understanding of the world around us. It helps forge new connections and touchpoints for listeners, exposing them to new perspectives, voices, and genres that in some cases have struggled to breakthrough in traditional mass media outlets.
SiriusXM is proud of our Qualified Entity (QE) program, which helps identify and elevate original programming from diverse viewpoints or targets historically underserved audiences. The QE program is unique precisely because it provides a national platform to new voices and connects millions of subscribers with new opportunities to discover diverse content they can’t hear anywhere else. The program is part of SiriusXM’s voluntary commitments to the Federal Communications Commission in connection with the merger of Sirius and XM in 2008.
SLAM! Radio is a great example: located in the heart of Miami’s Little Havana neighborhood, SLAM! Radio is featured on SiriusXM via the QE program. Why is it so different? Because SLAM! radio is the first and only national programming that is entirely staffed and run by high school students. Offering talent and perspective unlikely to be heard anywhere else, the station features sports news, musical programming, documentaries, interviews with top influencers, and in-depth sports analysis, all from its talented team of teens.
Other QE channels currently available include HUR Voices and HBCU Radio by Howard University, KTV Radio Network’s Korea Today, BYU Radio, En Vivo and Americano from National Latino Broadcasting.
We’re excited to announce the addition of Holy Culture Radio to SiriusXM’s channel lineup, our latest qualified entity channel. While we’ve long made a number of religious and Christian-programming stations available, Holy Culture will be the home for everything Christian Hip-Hop and Rhythm & Praise. Its programming will focus on themes of Faith, Art, Vocation, and Education, unifying three foundational things listeners are looking for: connection to popular culture, connection to their faith, and success in their careers. Holy Culture Radio is owned and operated by The Corelink Solution, a non-profit organization whose mission statement is to deliver a curriculum designed to help people develop their passion and purpose, create an informed plan, use tools to help them succeed and establish accountability and ownership.
The range of shows on the channel will include The Christ Revolution Music, hosted by Bryant Tabb, which focuses on Christian Hip-Hop and features interviews with artists, producers, and DJs. Old School Sounds, hosted by DJ D-Lite, takes listeners back to the genre’s beginnings. Holy Culture Radio will also include Straight Ministry Heat Mix, where host DJ I Rock Jesus introduces people to The Gospel of Jesus Christ, and The Underground Gospel Hip-Hop Show, where Jay Williams helps to launch indie faith-based artists, personifying the notion of having a great time while inspiring listeners with meaningful messages. Also featured is The DJ Wade-O Radio Show which marks the return of DJ Wade-O to the radio world. DJ Wade-O is best known for his spinning skills and insightful interviews with artists, pastors, and leaders within the Christian Hip-Hop community.
We’re excited with this addition to the QE program and the broader success these important stations are having in reaching new audiences, connecting with fans, and providing the soundtrack to our days.