How SiriusXM Is Beating the Subscriber Paradox & Scoring a Better Return Than Streaming Services

Whether music or podcasts, on-demand listening is the greatest change to recorded music in the last decade. Yet satellite radio — launched before iTunes revolutionized how music is purchased — continues to thrive as streaming services flourish. SiriusXM’s 2019 earnings report, which dropped Tuesday, shows that the satellite radio service added 1 million subscribers and grossed $7.8 billion of revenue over the year.