TikTok, SiriusXM and Pandora today announced they are joining forces on the rollout of new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow TikTok, SiriusXM, and Pandora to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent.
This summer, SiriusXM will launch TikTok Radio, a full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. TikTok Radio will be presented by TikTok creators, tastemakers, and DJs. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM App, desktop, and all connected devices.
Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks. Listeners can expect to hear directly from music’s next generation of rising stars and whatever else the TikTok community is vibing to.
Also, beginning today, Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections. The creators will be curating, hosting, and promoting the playlists to their fans on TikTok. The TikTok Tastemakers series will kick off withBella Poarch, and other creators including Christian Shelton and Nick Tangorra following in the coming months. Pandora listeners can also tune into the TikTok Hits Playlist featuring all of the latest and greatest songs featured and trending on TikTok.
TikTok fans will also have access to select re-airings of Pandora’s original events series, Pandora LIVE. Recently, Pandora LIVE Powered by Women featuring Gwen Stefani and Jazmine Sullivan re-aired on TikTok. Additional upcoming events will be announced throughout the year.