Pandora Premium is our everything bagel, our first-class cabin, our Wonka golden ticket to millions of songs and thousands of podcasts you can listen to however and whenever you want. And now we’re making all of Pandora’s Premium features even more accessible for students and members of the military with our new discounted Pandora Student…
Why Atlanta’s A Key Part of Tech Company Pandora’s Expansion
Oakland-based music streaming platform Pandora has had an office in Atlanta’s Atlantic Station for the past 10 years, and, recently, the company announced plans to expand to another building in Midtown.
SiriusXM and Pandora launch Pandora NOW, the first Pandora station that streams on both services
More changes are coming to Pandora, following the $3.5 billion acquisition by SiriusXM last year. The company today launched a new station called Pandora NOW, powered by Pandora listener data, which is available across both Pandora and SiriusXM. On Pandora, the new experience will appear as an interactive station and playlist, while SiriusXM subscribers will be able…
Pandora’s ‘Sound On Spring’ Campaign Features Jonas Brothers, Maren Morris
Temperatures may still be chilly, but Pandora is ringing in spring with the latest seasonal installment of its “Sound On” brand campaign, meant to help listeners “discover the unique sounds that transport them from winter hibernation to spring exploration.” The multichannel campaign will run in six markets for 12 weeks, and includes outdoor murals, music festival…
Pandora now lets you change its algorithm for selecting music
Pandora is giving listeners more control over what songs their customized radio stations play with a new feature called Pandora Modes. Pandora’s classic algorithm has long chosen what plays when you start up a new artist station, but these alternative modes let you switch to other types of curation for different experiences. Modes work better…
SiriusXM Creates First Content Team at Pandora Media
SiriusXM today announced its first step in a major commitment to delivering world-class content to the Pandora audience. SiriusXM is creating a dedicated Content Team focused on applying SiriusXM’s critically-acclaimed and proven model of curation and exclusive programming to the Pandora platform.
Why Wendy’s Asked Pandora to Help Elevate Its Brand Experience With Playlists
Wendy’s executives are on a mission to elevate the consumer experience of the brand. That’s why, last fall, it teamed up with Pandora to create personalized playlists for its restaurants based off consumer data.
Pandora Brings Artists Like Daddy Yankee and John Legend Closer To Fans With ‘Stories’
Music streamer Pandora launched “Pandora Stories” on Tuesday morning, as a way to bring artists closer to their fans through storytelling and music. The feature kick-off with top talent including Daddy Yankee, John Legend, Perry Farrell, Lauren Alaina, Wes Anderson’s music supervisor Randall Poster and Amy Winehouse collaborator and Dap-Kings guitarist Tommy Brenneck, telling stories…
I’m Pandora Music Analyst Hannah Glass, and This Is How I Work
Pandora’s musical curation is a big reason the site still stands out among competition from Spotify, Google, Apple, and YouTube. Professional music analysts listen to tracks and identify common elements, building the Music Genome Project that powers Pandora’s customized user stations. As a Senior Music Analyst, Hannah Glass is deciding what you listen to next. We talked…
SiriusXM Completes Acquisition of Pandora
Sirius XM Holdings Inc. today announced that it has completed its acquisition of Pandora Media, Inc. With the transaction complete, SiriusXM is the world’s largest audio entertainment company with strong, long-term growth opportunities.