SiriusXM and all our brands provide a brand-safe, trusted environment for customers and advertisers. More than two decades ago, Pandora launched the Music Genome Project – the most comprehensive analysis of music ever taken. Today, billions of data points help us understand our users’ preferences, enabling us to bring our users the best, most personalized listening experience out there. We also offer advertisers the opportunity to deliver messages to our listeners using a combination of audio, display and video advertisements. We are committed to working collaboratively with key stakeholders in the technology and media industries, policymakers, and partner organizations to ensure best practices and to provide the confidence that industry data collection standards are appropriate.
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